Continuing to build your marketing plan, this assignment focuses on IMC and customer satisfaction for your product and service.(The name of my company is X graphics)
Write a four to five (4-5) page paper in which you:
1. Discuss the company’s advertising strategy and how it aligns with its marketing goals.
2. Determine how the effectiveness of the advertising will be measured.
3. Explain the different promotional strategies that may be used in addition to advertising.
4. Determine the best marketing research approach to measure customer satisfaction with your company’s product/service.
5. Decide how gaps in customer expectations and experiences will be addressed
6. Support your marketing plan with at least two (2) reference sources that discuss the nature of the assignment.
2. Determine how the effectiveness of the advertising will be measured.
3. Explain the different promotional strategies that may be used in addition to advertising.
4. Determine the best marketing research approach to measure customer satisfaction with your company’s product/service.
5. Decide how gaps in customer expectations and experiences will be addressed
6. Support your marketing plan with at least two (2) reference sources that discuss the nature of the assignment.
Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA format. The cover page and the reference page are not included in the required assignment page length.
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA format. The cover page and the reference page are not included in the required assignment page length.
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