General Motors Before, During and After the Recession (2006-2012)

I. Introduction

II. Short-run and Long-run Strategy during the Recession (2007 – 2012).
A. Loss of profitability.
B. Reaction of Loss i.e., employment, investments, customer behavior, etc.
C. How did the Industry weathered the recession i.e., layoffs, hiring, etc.

III. Factors Affecting Competitiveness.
A. How does the Industry remain competitive through Research and Development.
B. How does the Industry remain competitive with not enough money, etc.
C. Competitive Behavior.

IV. Pricing Strategies.
A. Discuss the strategies in pricing i.e., interest rates, financing, etc.
B. Creative marketing strategies used to sell product(s) during the recession.

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