Collaboration and Innovation at Procter & Gamble

1. What is Procter & Gamble’s business strategy?
What is the relationship of collaboration and
innovation to that business strategy?
2. How is P&G using collaboration systems to execute
its business model and business strategy?
List and describe the collaboration systems and
technologies it is using and the benefits of each.
3. Why were some collaborative technologies slow to
catch on at P&G?
4. Compare P&G’s old and new processes for writing
up and distributing the results of a research
experiment.
5. Why is telepresence such a useful collaborative
tool for a company like P&G?
6. Can you think of other ways P&G could use
collaboration to foster innovation?
For each Case Study question, use the ‘3 x 3 rule;’ i.e., for each case study essay question answer at a minimum with 3 paragraphs, each paragraph consisting of a minimum of 3 sentences
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